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New study on video sharing, blogging profiles (Tues. is the best day)

November 4, 2009 By Leave a Comment

Video sharing is becoming one of the most effective business communications strategies, and this new study from Sysomos provides valuable data about video sharing and engagement. Here are some highlights.

Market Leader: YouTube – Not surprisingly, YouTube is the most popular video-sharing service used by bloggers, attracting 81.9% of all embedded videos and direct links. Vimeo is a distant second with 8.8%, followed by Dailymotion and MySpace.
Young Males Engage the Most – 20-to-35-year-old males constitute the most engaged demographic group in our study. In total, 77% of users are under 35-years old, while 60% of all users are male.

Asian Users Engage Differently - 90% of the users from Asia and Oceania are under 35-years-old. In comparison, a third of North American users are over 35-years-old. Bloggers in Asia and Oceania are less likely to use services other than YouTube, with 89% of the links and embeds pointing to YouTube.

Gender Balance – The most male dominated video service is Break.com (88%) vs. (12%) females. The most female dominated video service is MTV (68%) vs. males (32%). The most balanced video serviceis MSN (56% male and 44% female).

Countries and Cities – The countries with the most bloggers embedding and linking to videos are the U.S., Brazil, Spain, the U.K. and Canada. In terms of cities, the most active bloggers who embed and link to videos live in New York, Sao Paulo, London and Madrid.

Engagement Peaks on Tuesday – The most popular day for engaging with video in the blogosphere is Tuesday and Wednesday. The most active engagement takes place between 11a.m. and 1p.m EST.

Filed Under: Communicating, Conversational Marketing, Research, Social media strategy Tagged With: ,

Low cost video exceeding 1.3 million black and white views

June 12, 2009 By Leave a Comment

We’ve been analyzing characteristics of marketing content that gets shared and passed around. Here’s an example of a home-grown advertisement from Red House Furniture in High Point, NC that has 1.3 million + views on YouTube, has been covered by on a number of news programs including CNN, and is being covered all over the Blogosphere.

The reason for its appeal? It’s provocative, employees and customers introduce themselves as being black or white, and talk about how the furniture is good for black people and white people. Racial? Yes. Racist, no way. Just pointing out that blacks and whites like the same kind of furniture. Hilarious? Most definitely

The video is also genuine — real employees, real customers, low production quality and a folksy tune sung by two geeky guys: “The Red House…where black and white people buy furniture.” (The company os also sells tee-shirts with the theme, leveraging the interest in the video

The video was a risky best for The Red House, but good for the owners for taking a chance. I hope the attention is bringing in lots of business.

Filed Under: Advertising, Conversational Marketing, Smart company stories, Word of mouth Tagged With: , ,

Political advertising goes Broadway

October 23, 2008 By Leave a Comment

Filed Under: Political communications, Smart company stories, Word of mouth Tagged With: , ,

Great viral video: Axe Naughty to Nice

September 27, 2007 By 1 Comment

Here’s a hilarious viral video, “Axe Naughty to Nice Program,” that is likely to get viewed by more people than a traditional ad with a big TV media budget. I especially like the spoof on the PR guy. A great example of the power of video done right. (Although I’m sure some —not Axe’s target — will have issues with parts of it.)

Filed Under: Advertising Tagged With: ,