In the movie Jerry Maguire, Renee Zellweger’s character tells Tom Cruise that he had her at the first hello. Well, this warning to the book “Getting To Maybe: How the World is Changed” had me at the first page:
Warning: this book is not for heroes or saints or perfectionists. This book is for ordinary people who want to make connections that create extraordinary outcomes.
What riveted me to this book on social innovation:
- The authors fascinating yet easy to understand application of scientific complexity science as a way to understand social innovation.
- The book’s thorough research and presentation of patterns of social innovation
- The compelling stories of diverse social innovators – what triggered them to start, how they navigated their journeys, and the shared patterns of those diverse journeys
- The use of poetry to ground each chapter, counterbalancing the art of change with the science of systems change.
- More thoughtful, original, and thought provoking insights than I usually find in a professional book.
- Many, many practical ideas that I can see how to apply both to my professional organizational change management work and my responsibilities as a trustee on non-profit organizations.
- How relevant it is in today’s world with nations in the Middle East transforming and our school systems, unions, health care institutions and governments undergoing complex, profound and needed change.
The yellow highlights in my book are too numerous to list, but here are some of my takeaways.
Getting to maybe vs. concrete, measurable outcomes
“Maybe” comes with no guarantees, only a chance. But “maybe” has always been the best odds the world has offered to those who set out to alter its course…”Maybe” is not a cautious word. It is a defiant claim of possibility in the face of a status quo we are unwilling to accept.
Why complexity science?
- Traditional methods of seeing the world compare its workings to a machine. Complexity science embraces life as it is: unpredictable, emergent, evolving and adaptable.
- Connections or relationships define how complex systems work; an organization is its relationships not its flow chart.
- Using insights about how the world is changed, we can become active participants in shaping those changes.
Being heard: speaking the vision and passion
Effective and innovative organizations keep alive the that vision and passion, that sense of calling…Part of the challenge in being heard is to hone what you have to say and practice saying it in a way that connects both emotionally and intellectually, both affectively and cognitively
Working with powerful strangers
- If the system is to be transformed as opposed to overturned, collaboration between the radical and the establishment must be created.
- In any discussion of power and its redistribution, link the issue directly to the organization’s mission and keep it in that context.
- Power dynamics will surface in connection to mission fulfillment; which is appropriate; there it will challenge those in power to examine the depth of their commitment to real change.
Evaluation, measurement, accountability
- Set information targets, not just performance targets.
- Use developmental evaluation, charting a changing path of innovation by providing rapid feedback.
- Frame changes from you’re learning as developments, not just improvements, and a key difference in perspective. Especially with funders.
- Support learning as a meaningful outcome – and reporting on learning as a form of authentic accountability.
- The highest form of accountability is internal. Are we being true to our vision? Are we dealing with reality? Are we connecting the dots between here-and-now and our vision? Are we walking the talk? How do we know if we’re not?
Scaling innovation
Scaling up is rarely a linear process that involves doing more of the same.
A different approach to strategic planning
- Make big-picture, strategic thinking an ongoing part of decision making, not something done only periodically in retreats.
- Devote resources to identifying and tracking important trends. Make strategic analysis about the connections between local efforts and major trends a regular part of your work.
- Develop a fierce commitment to ongoing reality testing, especially seeking and being open to critical feedback and standing still to see the bigger picture.
- Instead of cheerleading, cultivate the skills of rigorous pattern analysis and reality testing.
Quotes I loved
- Thinking is a form of action.
- A goal helps to channel the energy but doesn’t create it.
- Keep the goals front and centre – let the means emerge.
- Hell is not failing, hell is delusion.
- It takes courage to act in the absence of certainty and clarity. But to not engage, to not connect does not mean we protect ourselves from uncertainty.
I’m a voracious reader, and highly recommend this book by Frances Westley, Brenda Zimmerman and Michael Quinn Patton — especially for those involved in innovation, organizational change and social transformation, or for those who wonder and perhaps worry about how we can solve today’s seemingly insolvable social issues.
