There are three elements of creating meaningful change — whether it’s developing a new product or transforming a government agency or business function. This presentation highlights how to Dream, Discover and Deliver, and gives you a heads up about practices to embrace and pitfalls to avoid.
Two weeks ago I was leading an American Marketing Association workshop about how to gain approval and adoption of new ideas. We covered the first four items on the following list through a series exercises and then I asked everyone which of #5 – 10 they most wanted to spend time on.
1. What’s at stake?
2. Make the status quo unappealing
3. Use the SCARF model
4. Uncover the hidden motives
5. It’s an experiment
6. What’s the real issue?
7. Move away from drama
8. Befriend the Bureaucratic Black Belts
9. Stay under the radar
10. Know when to quit
People loved #10. I have to confess I was surprised and perhaps not prepared enough. How do you know when it’s time to let an idea go? Or stop trying to get a project funded? Or get people interested in adopting a new way? Or even leave a job?
Here’s what I suggested:
- Rate importance: Ask your boss or client how important a particular project is to them on a scale of 1 – 10. If it’s below six, it’s just not that important. At this point you’ll probably have a hard time getting it to 9 or 10. If they say 7 or 8, ask them what it what would make it a 9 or 10. Then listen very carefully.
- Just ask: “We’ve been talking about this idea for a while, but it doesn’t seem to be moving ahead. I think it helps us (insert important organizational goal). What do you think is holding it back? What advice can you give me?”
- Is the energy waning? Do fewer people show up for meetings about the idea? Is the idea put early on the agenda (probably still interested) or last (if we don’t get to it, no big deal.)? Is it even on management meeting agendas?
- Not performance objective worthy: If you set your annual performance objectives and your boss doesn’t view your big idea as an important for your objectives, he or she doesn’t think the idea is important.
- How much are your colleagues willing to help? If your work friends just aren’t into helping you with the idea, it may signal that they don’t see the value of it. Another sign that it may be time to quit the idea.
- Are you becoming not yourself? If you’re starting to be angry, judgmental or righteous, this might be a sign that it’s time to let go.
Yogi Berra allegedly once said, “If the people don’t want to come, there’s nothing we can do to stop them.”
Sometimes the time isn’t right for an idea. We rebel thinkers work ahead of most people, and it takes a while for them to catch up with our ideas. Sometimes you just need to wait a while and reintroduce the idea.
Sometimes you may need to more clearly communicate the value and relevance of the idea. It’s easy after a while to get so down into the weeds of how a project or idea will work that people have forgotten why it’s such a good idea in the first place. (Go to #1 on the list: show them what’s at stake, what the idea makes possible and how that’s so much better than what exists today.)
Don’t beat yourself up or take on all that failure language or people will begin to see you as a problem person vs. the creative person who knows how to come up with great ideas.
Even if this was the greatest idea you think you’ve ever developed, know that there will be more great ideas. Creativity doesn’t stop.
Unless, of course, you spend all your energy hanging on too long to an idea no one cares about.
When your horse dies, get off.
But today’s word is complex, more like a Jackson Pollock painting than a chessboard.
In a complex system it’s almost impossible for top-down leaders to create order, hard as they may try. Order emerges in complex systems from the bottom up, said Carne.
This metaphor is quite powerful to me. Are we leaders fostering participatory environments for people to create the change needed to succeed in an increasingly complex world? Or are we playing chess, with top down hierarchies moving the pieces? (And with the implicit assumption that executives know best?) Are we saying we want creativity but requiring employees to paint by numbers?
Change is a-comin. Are we brave enough to let go of status and certainty and create new participatory ways to work, to innovate, to prosper?
“Find the disruptive people in your organization. They have the ideas that will drive change,” said Nancy Schlichting, CEO of the Henry Ford Health System, a $4 billion healthcare organization with 23,000 employees.
Speaking at the BIF8 innovation conference last week in Providence, RI, Nancy shared what has helped her transform an ailing health care system and create innovations in health care such as a new $360 million health and wellness facility that feels more like a luxury hotel than a hospital.
Transforming healthcare is all about leadership, she said. Her leadership approach focuses on creating an “incredible” environment for every person to reach their full potential. How she has created such an environment:
- Making a large organization feel small. When the board approached her about being CEO of the health care system she was reluctant to take it because she likes being involved with people and creating working environments that are positive, personal and open-minded. The board assured her that being CEO of a health care would not preclude how she like to lead.
- Saying yes to unusual ideas, like an employee who wanted to be able to creating fun drawings on the disposable gowns worn by the kidney dialysis staff. “This woman creates this amazing designs on her own time on the weekends. On Monday mornings the staff can’t wait to see what she has that week for them.”
- Helping people who are disruptors. These, she says, are the people with the ideas that can help you change and transform. One example she shared: a surgeon who wanted to put health kiosks in churches in the Detroit community. Doing so has been a hugely successful way to help people learn about health and wellness.
- Hiring people in with non-traditional backgrounds to help you see things in new and different ways. “This is essential,” Nancy stressed. One example: she hired Gerard van Grinsven, a long time Ritz Carlton executive to be CEO of the new Henry Ford West Bloomfield Hospital, even though Bernard had no health care experience. His “otherness” has been a significant reason the new hospital has been so successful in its ambitious goals. (Here’s a link to a video of Gerard sharing his story about going from high-end hotels to opening a hospital.
- Bringing together different thinkers. Creative ideas happen at the intersections, said Nancy. Bringing different thinkers together across silos creates better ideas faster.
Hearing her talk I was reminding of the wonderful poem by Kaylin Haught, “God Says Yes To Me.” Imagine if CEOs said yes, yes, yes to more of their employees, especially the disruptive corporate rebels?
Not only would organizations be able to innovate and change more quickly, a wonderful sense of joy would permeate the workplace — even in high-stress environments in struggling urban areas, like the Henry Ford Health System in Detroit.
Carmen Medina and I are on a mission to help rebels in the workforce be more successful. We believe these outsider thinkers inside big organizations have the answers leaders need to adapt, grow, thrive, even survive. As part of our journey into helping rebels we’ve been asking ourselves all kinds of questions to understand why leaders don’t listen more to rebels. Yesterday Carmen posted about her recent epiphany on Rebels at Work. Here’s her “aha” about diversity initiatives and rebels.
As most of you know, I served for 32 years at the Central Intelligence Agency. During my last ten years there, I would attend recruiting and outreach events where I would answer questions about my career at the Agency. Given who I am, I was often asked this question: “Could you talk about what it was like being a woman and a minority at the Agency?” And I always gave the same answer: “Actually, neither of those was as much of an issue for me as just being a different thinker. Somehow I often saw things differently from everyone else.”
I was recalling this last week when I was thinking about what I might say at a couple of events I’ve been invited to speak at associated with Hispanic Heritage Month, which starts this coming week. (It’s actually not a month, but a 30-day period from 15 September to 15 October.) And as I said out loud the previous paragraph, it came to me like the most gigantic “DUH” moment you can imagine. POW! A giant fist bopped me on the head.
I had gotten it exactly backwards. It wasn’t that being a different thinker was more of a career issue than being a woman or a minority. I was a different thinker in large part BECAUSE I was a woman and a Latina.
Q. You mean that it took you until one month before your 58th Birthday to figure that out!!
A. Sadly, yes.
Many sincere attempts to diversify organizations fail because the organization’s leadership does not appreciate that any significant diversity effort is in fact an organizational change effort. It could very well end up being transformational for the company.
When different types of people enter the workforce–women, minorities–many actually become default Rebels at Work, although they often are not aware of their dual identities. People with different backgrounds should bring different perspectives and ideas with them. (Although truth be told, many learn as early as high school to stop volunteering their different ideas when they realize they are not welcomed.) And yet you often hear leaders say: “It’s a shame about so-and-so. Some interesting ideas but he doesn’t quite know how to fit in.” or “You have great potential but you need to learn to be more corporate.”
And that’s how diversity initiatives degrade and become more about the Appearance of Diversity than about the Impact of Diversity.
The organization has made space for people who are different but no space for their different ideas. Helping Rebels be more effective at work is in fact a diversity initiative. And increasing the Impact of Diversity on an organization is in fact a Rebel initiative.