Who cares what your title is, advertisements notify but don’t convince, leadership is earned with ideas, celebrity endorsements are dumb, and an more exciting workplace is more a reason to switch jobs than more money or benefits.

These are some of the highlights of  new study about Gen Y, or Millenials, those people born 1979- 1995, released today by Mr Youth and market research firm Intrepid. You can download the study here.

Some things I found most interesting:

• Value ideas over titles, experience: This new generation of talent could care less about how big your title or how long you’ve held a job. Seniority and tenure are dirty words. They believe that authority and respect is earned and that people with the best ideas should rise to the top. For leaders this means inspiring people with ideas that are relevant, exciting, forward thinking.  Incremental business-as–usual goals won’t engage or retain this group.

• To attract and keep talent we need to create organizations that are stimulating, challenging, friendly, fun: The number one reason Millenials change jobs is “a need for change,” (37%), not a bigger title, paycheck or benefits.

• I want a say: Most of those surveyed said they want to be part of team that makes decisions on a consensus basis. This was much higher than making individual decisions, or taking decisions from others.