Here are a few of items from my guest blogging duties today over at the Word of Mouth Marketing Association blog.
wowOwow on crisis communications and much more
How to respond when your reputation is under attack? Writing in the fabulous new online community wowOwow, Leslie Stahl offers this advice: “The best way to respond when your reputation has been sullied is to get real LOUD. Go on offense with a noisy, unrelenting, niggling, persistent, bellicose warrior’s attack. If you’re swinging and kicking, that’s what people will see (and the press will cover). And the besmirching of you will fade like an old scar.”
Check out more from wowOwow, now in beta, and featuring conversations among cool women celebrity professionals like Candice Bergen, Whoopi Goldberg, Joan Juliet Buck, Peggy Noon, Joni Evans and Lesley Stahl.
Measuring online community success
Generating word of mouth is the reason many organizations start online communities, but they find much more additional value once the community has been up and running, like lots of new ideas from the community members. That’s an early finding of a new industry study on measuring online community effectiveness. To share your experiences — and get a free copy of the results in April, check out www.communityeffectiveness.com
Rude is rude, enough is enough
Some of the biggest buzz this week was around the audience heckling during Mark Zuckerman’s keynote at SXSW in Austin. A big round of applause to Michael Rudin for his post about the event over at Marketing Profs, “Enough is enough. It’s time that we as a community — especially the A-listers who get quoted everywhere as so-called “experts” — stand up and call it like it actually was: rude and unacceptable.” Go Michael.
PS: Beyond Buzz + Made To Stick honored
One other highlight of the week: Beyond Buzz was selected one of the best business books of 2007 by Library Journal. Beyond Buzz and Made To Stick by Dan and Chip Heath were the editors’ top picks for marketing and branding books. Nothing like a little award news to jump-start the weekend. Enjoy all.