There are three elements of creating meaningful change — whether it’s developing a new product or transforming a government agency or business function. This presentation highlights how to Dream, Discover and Deliver, and gives you a heads up about practices to embrace and pitfalls to avoid.
I’ve heard people rave about the SXSW Interactive, Film and Music conference for years, and never understood why it’s such a cult-like experience. Though I hate huge crowds, long lines, and managed chaos, I found the people and ideas absolutely fascinating in their diversity, honesty and generosity. While I bumped into a couple of people who missed the point and were shilling their companies, most people were there to learn, share, question, and play. No doubt, the playfulness created the conditions for learning much.
Oh brother, after five days I became sucked into the cult. I may never be able to go to a typical business conference again.
Here’s a summary of my SXSW highlights:
There is one week every September where I fully immerse myself in ideas, possibilities and new people. Last week I attended the Business Innovation Factory’s annual innovation conference. Here’s what I learned and was reminded of:
1. Show up more. (Or better, always.)
When we lay bare our vulnerabilities and dreams, we connect with people in rich ways. As author and venture capitalist Whitney Johnson said, “There are no regrets when you show up, and when you show up your dreams can find you. Dreaming is at the heart of disruptive innovation.”
2. Good questions start good ideas.
I’ve attended every BIF conference and have noticed that innovators ask good questions, and those questions get people thinking in new ways. One of my favorites this year were what educator Angela Maiers uses to challenge high school students as part of the Choose2Matter movement: What breaks your heart about the world? What can you do about that? What do you need?
3. Do the work, the path will appear.
Food geek Scott Heimendinger kept his day job in technology and on weekends and nights wrote a food blog and started experimenting with sous vide cooking. Acknowledging that it’s OK to be risk averse, which he is, Scott just kept working away on his love for molecular gastronomy as a side project. Eventually, he found his new path as director of applied research at The Cooking Lab. Innovators just start without knowing what the outcomes should or will be.
4. Nothing is too big to change.
Paul LeBlanc, president of Southern New Hampshire University, has created a new higher ed approach, aimed particularly for disadvantaged, often marginalized adults who want to get ahead at work. For just $1,250 people can earn an associate’s degree and learn the competencies they need to get a promotion and access the social mobility needed to have a better life. Rather than tweaking the traditional higher ed model or continuing to engage in side issues like student loan rates, SNHU created a new model that goes to the root issues: people want to learn competencies in new, affordable ways so that they can get better jobs FYI: Fast Company has named SNHU one of the worlds’ 50 most innovative companies.
5. Oh, God.
Speaking of not being too big to change. Just as Pope Francis’ stunning interview urging The Catholic Cburch to preach more about mercy and less about dogma was published last week (Hallelujah!), Rabbi Irwin Kula was speaking on stage about the urgent need to un-bundle wisdom and practices from the people who own them, and to make sure that our moral enhancements keep pace with technological enhancements. “Religion is just a tool box,” he said. “It’s time to consider blending practices from all religions and make love and empathy the source of what we are designing for the world.” Amen.
6. “A network is worthless if you do not give it away.”
The wise and generous innovation adviser Deb Mills-Scofield reminded people that it matters not how large or extensive your network is if you do not use it for good, sharing it with others to open up possibilities for them.
7. The fastest way to change is…
The easiest and fastest way to create more innovation in an organization is to accelerate generation change, said Bruce Nussbaum, former Business Week editor and now professor of Innovation and Design at Parsons The New School of Design. My thought: how do we help Baby Boomers share their wisdom and transition to new roles so that younger people can step in and create more of the change that is so needed?
8. Sleep is not over-rated.
Towards the end of the week after many consecutive 16-hour days of intense listening and provocative conversations, I was reminded of how much I value sleep and quiet think time.
9. Optimism is the greatest form of rebellion.
The huge value of empowering the rebels inside organizations seemed to resonate with many, as did Carmen Medina‘s belief that optimism is the greatest form of rebellion and positive change. Rebels at Work see possibilities, not insolvable problems.
10. Oh joy...
Playfulness, joy and unexpected silliness are essential to our humanity. Erminio Pinque, founder Big Nazo Lab, creates big, funky, life-sized foam creatures for parades and for their own special Big Nazo Shows. Erminio told me that the surprise of the creatures and costumes opens people up to being people. While going through airport security recently, the TSA screeners pulled the foam creature masks out of the suitcase and yelled across to their colleagues, “Hey Joe. Check this out.” Everyone in line forgot their frustrations and frantic schedules and laughed together. Like children in awe of the world’s wondrous surprises.
11. Digital handshake, in-person hug.
Tim McDonald, director of communities for the HuffingtonPost, and I sat together during the conference. As we said our goodbyes he gave me a big bear hug and explained that he sees meeting people via social media as “the real world,” and when he gets to meet them physically he likes to give big hugs. I love his approach to digital handshake, in-person hug. Talk about connecting.
12. Control is for beginners.
The life of Carl Stormer‘s wife was upended when she had a massive stroke at age 43, and they learned to keep going and find meaning in a life that is not what one would choose. Carl’s wife believes that control is for beginners. And that, dear friends, was my greatest takeaway of an intense week of learning.
Two weeks ago I was leading an American Marketing Association workshop about how to gain approval and adoption of new ideas. We covered the first four items on the following list through a series exercises and then I asked everyone which of #5 – 10 they most wanted to spend time on.
1. What’s at stake?
2. Make the status quo unappealing
3. Use the SCARF model
4. Uncover the hidden motives
5. It’s an experiment
6. What’s the real issue?
7. Move away from drama
8. Befriend the Bureaucratic Black Belts
9. Stay under the radar
10. Know when to quit
People loved #10. I have to confess I was surprised and perhaps not prepared enough. How do you know when it’s time to let an idea go? Or stop trying to get a project funded? Or get people interested in adopting a new way? Or even leave a job?
Here’s what I suggested:
- Rate importance: Ask your boss or client how important a particular project is to them on a scale of 1 – 10. If it’s below six, it’s just not that important. At this point you’ll probably have a hard time getting it to 9 or 10. If they say 7 or 8, ask them what it what would make it a 9 or 10. Then listen very carefully.
- Just ask: “We’ve been talking about this idea for a while, but it doesn’t seem to be moving ahead. I think it helps us (insert important organizational goal). What do you think is holding it back? What advice can you give me?”
- Is the energy waning? Do fewer people show up for meetings about the idea? Is the idea put early on the agenda (probably still interested) or last (if we don’t get to it, no big deal.)? Is it even on management meeting agendas?
- Not performance objective worthy: If you set your annual performance objectives and your boss doesn’t view your big idea as an important for your objectives, he or she doesn’t think the idea is important.
- How much are your colleagues willing to help? If your work friends just aren’t into helping you with the idea, it may signal that they don’t see the value of it. Another sign that it may be time to quit the idea.
- Are you becoming not yourself? If you’re starting to be angry, judgmental or righteous, this might be a sign that it’s time to let go.
Yogi Berra allegedly once said, “If the people don’t want to come, there’s nothing we can do to stop them.”
Sometimes the time isn’t right for an idea. We rebel thinkers work ahead of most people, and it takes a while for them to catch up with our ideas. Sometimes you just need to wait a while and reintroduce the idea.
Sometimes you may need to more clearly communicate the value and relevance of the idea. It’s easy after a while to get so down into the weeds of how a project or idea will work that people have forgotten why it’s such a good idea in the first place. (Go to #1 on the list: show them what’s at stake, what the idea makes possible and how that’s so much better than what exists today.)
Don’t beat yourself up or take on all that failure language or people will begin to see you as a problem person vs. the creative person who knows how to come up with great ideas.
Even if this was the greatest idea you think you’ve ever developed, know that there will be more great ideas. Creativity doesn’t stop.
Unless, of course, you spend all your energy hanging on too long to an idea no one cares about.
When your horse dies, get off.
“Mum, if you’re so interested in this folk metal band, why don’t you come to the concert with me on Friday night,” my 17-year-old son asked as we watched the band’s YouTube videos.
“Don’t be ridiculous,” I said. “All that screaming and headbanging and moshing. Do you know how old I am?”
Later that night I thought, why not? What might I learn if I went? Who might I meet and what kind of story might emerge?
The next morning I read a post by Seth Godin, “Ridiculous is the New Remarkable,” in which he wrote:
We can view the term ridiculous as an insult from the keeper of normal, a put-down from the person who seeks to maintain the status quo and avoid even the contemplation of failure.
Or we embrace ridiculous as the sign that maybe, just maybe, we’re being generous, daring, creative and silly. You know, remarkable.
Generous, daring, creative and silly? Mmmmm.
Then yesterday a big city mayor’s chief of staff called and asked if I could lead a retreat the Saturday after Christmas for front-line city managers who are burned out and frustrated. “Their jobs are never going to get easier, but maybe you could help them get re-energized and see that they’re part of something bigger.”
Again, my first thought was, “That’s ridiculous. I planned on taking a week off. I have no time to get my head around this. I don’t know any of these people, and I’d be giving my time away.”
So I agreed to do it.
This afternoon I have a call with a former editor at Random House about editing a book that I’ve been too afraid to push out into the world, and yet feel needs to get into the world. I’ve decided to self-publish the book, which seems ridiculous. Will anyone take it seriously if I self-publish? With Guy Kawasaki’s new book as my guide, I’m going to do it. (The books is APE: Author, Publisher, Entrepreneur: How To Publish Your Book.)
You see, I’ve decided to make “ridiculous” a strategy for 2013.
When presented with situations that my gut screams “RIDICULOUS!” I am going to say yes. Ridiculous will be a filter for making decisions on how I spend my time, how I learn, and how I challenge my own assumptions.
Since I made this strategic decision yesterday, the year ahead feels quite exciting. Perhaps even liberating.
People often ask me how I make decisions about my business and my own professional development. In fact, last week someone asked about how I make decisions to support my “personal brand.” I hope I didn’t offend the woman when I burst out laughing and then told her why I think obsessions around personal branding are self-limiting. Perhaps I should write to her with a more considered response, “My strategic filter for my career development in 2013 is ridiculousness.”
I don’t know where this adventure will take me, but I am confident I will learn much, laugh much, and become a more creative and empathetic person.
Warmest wishes for a holiday season that’s ridiculously happy and rich in possibilities.