The Word of Mouth Marketing Association has put out a request: What makes a brand talkable? Here’s my take.
Uncovering possibilities, purpose, passion for leadership, marketing, sales
The Word of Mouth Marketing Association has put out a request: What makes a brand talkable? Here’s my take.
NPR’s Scott Simon has some universal advice for telling a story, whether it’s a news story or a marketing story:
“Before our work with Lois we faced so many challenges trying to come up with a truly compelling value proposition, resonating thought leadership, and a meaningful “battle cry” for our firm. Lois gave us the direction, tools and inspiration to make the right breakthroughs." Gail Scibelli, vice president of marketing, Organic
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