Customer advisory boards that mean something: catalyzing new connections and conversations
Meet once a year at a nice hotel with great food. Present where company is going and get polite feedback and tempered discussion from customers. Over an amazing dinner agree that this was a good idea and promise to stay in closer contact. Send a nice follow up. Back at the office wonder whether the cost was worth it. Postpone next year’s event because maybe the cost wasn’t worth it.
Flash forward a few years and a new sales executive says, “Maybe we should have a customer advisory board.”
We at Foghound do things differently when it comes to customer advisory meetings. Because the time, cost and time commitment has to be worth it — for your customers and for your executives.
We help you design and facilitate these gatherings around provocative questions and conversations — conversations that people have been longing to have, but didn’t have the opportunity, courage or venue to discuss. Foghound outcomes:
- Deepened commitments and stronger relationships.
- Mutually beneficial insights.
- New business opportunities.
- Elephants in the relationships eliminated.