If people don’t like your company, they’re not going to buy from you.
In a new study by my old employer, Weber Shandwick, 69% of participants aid they frequently or regularly discuss how they fell about a product they bought. 70% said they avoid buying a product if they don’t like the company that makes it. And, no surprise, 88% said that word of mouth is still most influences their opinion of a company.
More can be found here on the Forbes blog.
My take from the study: marketing (brand) and corporate communications (reputation) need to be one, or at least work a whole lot more closely than these organizations do in most large companies.