One of the big trends in marketing today is telling your story on video, largely because video has such an ability to convey the rational and the emotional elements of a story. Here’s my video book trailer for my new book, “Be the Noodle,” produced by First Priority Media.
More about the book can be found here. I’m just filled with so much gratitude about the response to the book. Clearly people have been looking for a book where “inspire, wisdom, and humor” are linked with end of life and dying. A big outpouring of thanks goes to Justin Evans, partner of the Montreal design firm Stress Limit Design, who created an extraordinary cover. And of course, my remarkable family. Together we can do so much, except for the singing thing.
Most companies tell employees what NOT to Tweet about, but Tony Hsieh, CEO of Zappos.com, suggests to employees that they Tweet about these three things:
Here is our birdfeeder, with no birds, not even the pesky squirrel who does contortions to break into the feeder. You see we bought a new bag of the PETCO Black Oil Sunflower Seed and the animals disappeared. No fighting over the perch, no annoying squirrel hogging the feeder.
