Optimism lifts

What advice do you wish someone had given you earlier in your career?  “Don’t climb, lift,” said veteran analyst John Bordeaux in his Rebel at Work story.

Don’t climb. Lift.

There’s much to take away from this advice. One question might be, “What allows us to lift?”

Optimism lifts. Skepticism requires climbing.

I remember my first week on a new job talking with a team of discouraged people, demoralized because their client was unhappy with their work.

“Let’s try to show the client how much we’re accomplishing.  How about we change the monthly report formats and  list everything that we’ve accomplished each month in bullet points, right at the top,” I suggested.

“Yeah, right,” said Cindy. “What happens if we don’t achieve those kinds of results?”

Though I had only been at the agency a couple of weeks I was optimistic that we’d be able to achieve more,  especially if we changed a few approaches to the work.

“If we do these two things every month I really think we’ll be able to report some results that will make the client happy. Let’s just try it for a couple of months and see what happens.”

This optimism accomplished two things.  The team didn’t resist my new ideas, although they were contrary to the way most teams did things at the company, and the team did in fact achieve results that surprised them and the client. Someone genuinely believing they could succeed lifted the team, and they achieved more than they thought possible.

Optimism has a powerful influence on people.  It helps us to take a chance, do something new, invest in an alternative approach.

This is not about chirpy, fake platitudes and those motivational “Dare to do the Impossible” posters posted on bulletin boards near the lunchroom. I’m talking about adopting a mindset focused more on possibilities than problems.

In a world where the voices of the skeptics and naysayers seem to shout the loudest, we optimists quietly and persistently keep going. We do so because we believe that our idea is possible. We see the reasons why it can work and the value it will provide. We follow our passions, know and use our strengths, are open-minded and open-hearted, and we often reflect about what is working and where we can do things differently.

Sure we fall back and get frustrated, too. Big time. But it’s how you respond to setbacks that influences how likely you’ll be able to find the energy to get up and continue on.

How optimistic people achieve more:

  • Attract supporters. People prefer to be part of teams that believe what they’re doing is achievable. They also get energy from being around optimistic people, so they like to be on your team.
  • Get the ear of more people. Even if people don’t agree with our ideas, they are more willing to listen to us and have a conversation.
  • Self-motivate themselves.  When you believe something is possible it motivates you to stay with the idea, keep gathering information, ask questions, get input, think how to improve on it. Doing this makes the idea even more likely to succeed.
  • Minimize stress: Persistence and determination are easier to sustain when you have an optimistic attitude. Make no mistake that  being a rebel at work is stressful, but a positive perspective can make it less exhausting.  Optimists ride the possibility wave to keep motivated. Pessimists tackle persistence and determination by pushing a rock up hill. People want to surf with you. Pushing heavy objects up steep hills, not so much.
  • Trigger contagiousness.  Positive ideas get talked about.  Ones that connect with rational and emotional desires hop on the word of mouth train.  “Here’s a way we can do our work faster, easier, safer, with more fun, and with much fewer headaches.”  Sign me up to help.
  • Look inviting.   People who are negative show creases on their foreheads, furrows between their eyes, squint marks by the sides of their eyes, bags under their eyes from lack of sleep. I admit this is a superficial benefit of optimism, but looking healthy and restful also attracts more people to you than when you look haggard.   Think about it. Who do you like to chat with around the proverbial water cooler?  A positive, healthy looking person or someone who is stern, overly serious and coiled like they might strike if you say the wrong thing?

 The science of positivity and optimism

The science backs up these views on optimism.

Dr. Barbara Fredrickson, a scholar in social and positive psychology and author of Positivity: Top-Notch Research Reveals the 3-to1 Ratio That Will Change Your Life, has found that positivity opens our minds and hearts, making us more receptive to ideas and making us more creative. Positive emotions help us to discover new skills, new knowledge, and new ways of doing things – and to recover more quickly when things don’t go well.

She suggests that we try to achieve at least a 3:1 positivity ration.

“This means that for every heart-wrenching negative emotional experience you endure, you experience at least three heartfelt positive emotional experiences that uplift you,” Dr. Fredrickson explains.  “This is the ratio that I’ve found to be the tipping point, predicting whether people languish or flourish.”

You can’t force optimism and positivity, using insincere, gratuitous gestures and words.  That will backfire.  You have to really feel it and mean it. No platitudes and smiley faces. People see right through that.

In fact, the subtle difference between positivity and optimism is action, according to Elaine Fox, a psychologist at the University of Essex in England and  author of a book on the science of optimism, “Rainy Brain, Sunny Brain.”

“Optimism is not so much about feeling happy, nor necessarily a belief that everything will be fine, but about how we respond when times get tough,” she writes.  “Optimists tend to keep going, even when it seems as if the whole world is against them.”

Optimism practices

  1. Use new words. If something doesn’t pan out, refrain from calling it a “failure,” or worse, saying “I failed.”  Sometimes things don’t work out. The idea may be too risky for the organization.  You piloted a concept and the data indicated it wouldn’t achieve enough of the right results.  The thinking was sound but the investment costs were far greater than the likely returns.  You get the picture.  If we use failure words, we label ourselves and our efforts in ways that diminish the likelihood of trying again, or of people supporting us again.  We rebels are idea people. Some ideas will work brilliantly, others not so.  We’re not failures.  We’re thinkers and experimenters.
  1. Hang out with optimistic people.  Not the Pollyannas but realists who see what’s possible. Creators vs. complainers.  Avoid the Debbie Downers and Negative Nicks wherever possible. Including in your personal life.
  1. Picture it. Envision how people will feel and be better off if you’re successful. Keep this image clear. Present this image when taking about your project so people are reminded of the big picture benefit. Ask an artsy friend to make an image of it, for you and for you to use when you have to make a presentation about the idea. Or find a metaphorical image that inspires you. (I like the rising moon image in this post.)
  1. Try to work on things that interest you. This isn’t always possible but when we’re determined it’s interesting to see how we can shift assignments and responsibilities, especially when we can demonstrate why the work we WANT to work on is important to the organization.
  1. Tune out.  Though we rebels tend to have insatiable curiosities, there are some things we should stay away from. Like people who over use fear and anxiety to get attention and manipulate feelings. Hysteria clouds perspective and balanced thinking.
  2. Do one scary thing a year.  Something that interests you but you find intimidating, as in “I don’t think I could ever do that.”  Or, “I’d be way out of my league if I took that course.”  “What would I say if I agreed to give a speech like that in front of those people?”  The thing about doing one scary thing a year is that it builds up your confidence.  You will almost always find that you do better than you think you could, or you were welcomed warmly by people you don’t usually associate with. The benefit? Your optimism increases. You believe that more is possible.
  1. Turn to learning: When you hit roadblocks and frustrations turn to learning and questioning. “What could I learn that would help me figure this out? What’s beneath what’s going on here?”  Questions open you back up to possibilities and restore optimism. Don’t stay parked in dead ends.

 

 

 

Portfolio Magazine dies, at last

I hate to say I told you so, but Conde Nast this morning announced that it is closing Portfolio Magazine. Back in September 2007 I wrote a post, “Portfolio Magazine: Slick but will it stick,” examining why I didn’t think this business publication would make it.

The real reason wasn’t the economy or advertising decline. Read the post for details, but in summary the magazine had too much high anxiety, too few trend, how-to, and apsirational stories.

It was pretty, though.

Does Intuit care about the Mac market?

Last year shipments of Macs were up a whopping 32.7 percent, according to Gartner. Today’s San Francisco Chronicle has an article, "Apple edges into the mainstream." So why would a company like Intuit ignore this growing market — and, worse, torture Mac users?

My firm switched over to Macs during the holidays without much of a hiccup. That is until we turned to our financials, which we run on QuickBooks.

  • First bad news: there is no Web-based QuickBooks service for Mac users, as there is for Windows. Bummer, as many of us work remotely and the Web-based service allowed us all to easily plug into QB.
  • More bad news: there is no Direct Connect service between financial institutions and QuickBooks Pro Mac. (But most banks’ customer service reps don’t know this, so many people get mis-information.)
  • And more: trying to get Web Connect between financial institutions and QuickBooks Pro can be a nightmare. (Plus Web Connect is no where near as useful as Direct Connect.) My bank’s advice was to use Windows or Netscape vs. Safari or Firefox browser. I had to point out that Windows is for PCs and that Intuit is discontinuing its support of Netscape.

With still no luck in downloading and importing transaction data from my bank into QB after many service calls and work-arounds, I decided to join the QuickBooks Mac online community
I didn’t find answers in the community, but I did experience just how frustrated and downright angry people are with Intuit about the difficulty of making QB work for the Mac. Holy Moly! Talk about an unintentional way to ruin a brand’s reputation among a large and growing segment of consumers.

I don’t know at this point if I’ll shop around for a bank that can connect with QB for Macs,run our financials on my old PC., or install Windows on our Macs. But I do know that I’ll follow Intuit’s actions to see how closely they’re paying attention the growing Mac market trend, how seriously they’re listening to their Mac customers, and how skillfully they use their online community to turnaround angry consumers. (Or not.)

PRSA/Social Media Club Boston event on Thurs.

If you’re interested in social media trends, tools and advice, you might want to come to the Boston Social Media Club/PRSA event this Thursday, Jan. 1o at Bentley College at 6 p.m.: “Beyond Blogging: PR and Today’s Social Media Revolution.”

The session will be moderated by C.C. Chapman, co-founder and principal of The Advance Guard; panelists include: 

Viral Video Lesson from Coke, Eeepy Bird: Low production value

Most viral videos that hit it big have low production values, said Stephen Voltz of Eeepy Bird, the 2-person video/live performance company that has produced the wildly successful Diet Coke- Mentos viral videos. Today at the Society of New Communications Research conference Stephen also said that low production quality makes the video feel real to the viewer, making a “more genuine connection between the persson(s) on the video and the person watching.”

More than 40 million people have viewed the Diet Coke-Mento videos. Another low production quality viral hit? AskANinja.

Great TV ad: Jeep Liberty

Every once and a while you see a TV ad that is so good you want to share it. Here’s one for Jeep Liberty that makes me smile every time I see it.

Oh give me that VideoThang!

At last! A simple, intuitive ways to edit videos. And it’s free. Check out VideoThang, digital editing software so easy that even adults can use it.

While the Mac crowd has had iMovie, VideoThang provides something even better for the PC crowd. For years I’ve tried to make Adobe Premiere do its thing but it was too much work. Now I can look slick — dissolves, music, video and pics. In an age where we need to be as proficient using video to tell stories as words, this tool makes it easier to do the production so we can spend more time telling the story.

Many thanks to my friend Scott MacIver over WalkSign for the tip. (Scott always has the best new tech suggestions — cool things that solve real problems.)

TechnCrunch 40: new applications to keep changing how we live and work

Innovation and entrepreneurism is thriving — and developing more and more new Web 2.0 tools and applications will just keep changing how we live, work, market and play. Check out highlights from this week’s TechCrunch40 Conference over at Don Dodge’s Next Big Thing and Frank Gruber’s Being Frank. The ideas are so much more interesting than the 1990s dot com era.

Better than TED: BIF Collaborative Innovation Summit Oct. 10 -11

I use to go to TED in Monterey in Feb. But I’m liking the BIF Collaborative Innovation Summit in Providence in October as much — maybe more. This year’s program, moderated by Walter Mossberg of The Wall St. Journal and Mavericks at Work author Bill Taylor,   will feature more approximately 30 fascinating people sharing 15 minute stories about how they catalyzed change or created innovation. Some I’m especially looking forward to:

 
  • Mark Cuban, owner Dallas Mavericks
  • Clayton Christensen, disruptive innovation guru and Harvard Business School professor
  • Jason Fried, 37signals founder and CEO
  • Joseph F. Coughlin, MIT AgeLab director
  • Juan Fernando Santos, Studiocom chief creative officer
  • William Herp, Linear Air president and CEO
  • Matt Mason, author, producer and former London pirate radio and club DJ
  • Col Dean Esserman, chief of police, Providence
  • Euan Semple, former head of Knowledge Management for the BBC 
 

There are only 80 tickets left for the conference, to be held Oct. 10 – 11 in Providence, one of the coolest, creative cities in the U.S. If you click here to register – or use my name when registering – the price is $800.  (I’ve been involved with the Business Innovation Factory since this non-profit launched a few years ago and will be blogging from the conference.)

 

On a side note the conference will be held at Trinity Rep Theater, one of the best regional theaters in the country.  (Full disclosure: I’m a theater geek and on the board of Trinity.) All The Kings Men will be playing on Oct. 10 and 11. This production is not to be missed. See it while you’re in town.  Joe Wilson, Jr., an amazingly talented young African American actor ,will be playing the role of Willie Stark.. Talk about changing the conversation.

 

Vacation reading

I find that my marketing and communications friends are voracious readers. So here’s a list of some  non-business books that I had the pleasure of reading on vacation.  Great stories, wonderful characters, and fascinating insights into parts of the world we Westerners tend to know little about. (And, yes, there’s plenty to talk about after reading them!)

Infidel by Ayaan Hirsi Ali.  A remarkably frank and insightful look into Islam in Somalia and Holland, particularly its implications on women.

Half of a Yellow Sun by Chimamanda Ngozi Adichie. Set in Eastern Nigeria during  during crippling three-year civil war  in effort to  form the independent nation of Biafra.

The Hungry Tide by Amitav Ghosh.  Set in Sundarbans, a vast archipelago in the Bay of Bengal, this page turner is rich in history, culture, marine science and rich characters.

Divisadero by Michael Ondaatje.  Such a beautifully written novel that I am lost for words to how to even big to describe this riveting story, set in Northern California and Southern France.  (A line from the book that I keep thinking about:  "We have art," Nietzsche says, "so that we shall not be destroyed by the truth."   His previous novel, Anil’s Ghost, set in Sri Lanka during tits civil war in 19080s and 90s, is also an amazing read.

Eat. Pray. Love: One Woman’s Search for Everything Across Italy, India and Indonesia by Elizabeth Gilbert. Eating her way through Italy, praying on an ashram in India, and finding love in Indonesia.  My kind of woman! The writing is hilarious, reflective, honest and irrisistable. The line I can’t get our of my head, "I realized that praying is talking to God, and meditating is listening to God."

What's your visual DNA?

What’s your visual DNA? Imagini, a new social networking site dedicated to creating a new language of visual communication, helps you determine your visual personality profile. It works by asking you to reply to a series of statements by clicking on a photo that best represents your response. (“The ideal vacation…” That’s my response at left.) It then gives you profile, kind of like a Briggs-Meyers, and connects you with people who have similar profiles. (I’m closely matched with men about my age in the Netherlands and younger women in Asia.)

The personality categories (and my DNA in parentheses):

  • Mood: dreamer, go-getter, easy rider, wildcat, sofisticat. (Go-getter)
  • Fun: worker bee, escape artist, thriller, conqueror. (Conqueror)
  • Habits: junkie monkey, back to basics, new wave puritan, high time roller. (New Wave Puritan.)
  • Love: Touchy feely, home soul, nice ‘n cheesy, love bug. (Home soul)

So what does this have to do with marketing?

1. It’s a new way to do research. Rather than categorizing people by traditional segments, this type of approach “is going to enable finding things according to your Visual DNA code,” says Imagini CEO Alex Willcock.

2. New commerce opportunities. Imagini has a beta Gift Finder service that let’s you profile the person you want to buy for, and then gives you gift recommendations based on the person;s Visual DNA. With my wedding anniversary coming up, I profiled my husband and the Imagini database presented some great idea. I was surprised at some interesting ideas that I would never have thought of, but know would work. (And this is a hard guy to buy for.)

The site also provides travel service recommendations based on your profile. Again, I was pleasantly surprised at how relevant the recommendations were to my interests.

We rely so much on words and talk in marketing, but keep an eye on how visual communication will open up interesting new opportunities.

PS — Thanks to Colin Beasty at CRM Magazine for his nice article last Friday on Beyond Buzz.

Visualize information, see patterns: free TouchGraph tool

TouchGraph offers a free visualization tool that helps you see connections and relationships among books, music or movies on Amazon, or among search words on Google. Really interesting. It helps you quickly “see” and make sense of information in new ways.

Some people have asked whether they’d find my new book Beyond Buzz interesting. My new way to reply is to show them this TouchGraph map that shows other books that people who have bought Beyond Buzz have bought.

New way to measure marcom and PR?

How to measure marketing communications  (beyond lead gen) or PR (beyond "hits") seems like a question that’s never really answered in a way that executives or marketing and PR professionals feel good about. I’d like to propose an alternative.

Empirical evidence shows that two questions on teacher evaluations correlate with independent measures of student learning, according to Ken Bain, author of "What the Best College Teachers Do."  

  1. Did the professor help you learn?
  2. Did the professor stimulate your interest in the subject?

Now apply this to marketing or corporate communications:

  1. Did the PR/marketing professional (or conference/speech/Web site/podcast/article) help you learn more about the company?
  2. Did the PR/marketing professional (or tactic) stimulate your interest in the company/category/product/issue?

Understanding and interest have to be in place  before people make a decision to act, whether that action is calling to set up a meeting with a sales rep or buying the product.

These seem like more informative measures than web hits, clips, white paper downloads…and much less expensive than some of the  complex  measurement approaches that companies often put in place to measure marcom and PR.

Too simple? Maybe.  But when I think of my favorite professors and my best experiences buying from B2B and B2C companies, they would all score off the chart on those two questions.

The discipline of saying less

  Don Murray, a Pulitzer-Prize winning journalism professor at my alma mater, University of New Hampshire, recently died but left so many of us with a lasting message: “There’s no magic in writing. It’s a discipline and a process.”

The hardest part of that discipline for me — and many others in marketing — is saying less, stripping out the adjectives, not over-explaining. Using fewer useless words makes for better stories. The other upside to being brief, according to Creative Think’s Roger Van Oech, is that limitations can “be powerful creative stimuIants.”

In the spirit of brevity and creativity, Robert Hruzek of Middle Zone Musings has created a contest challenging people to tell a story in just six words. similar to Wired’s November 2006 feature, “Very Short Stories”

My six word story contributions:

  • Sleeping Beauty. Cinderella. Same charming prince?
  • She struggled and then just laughed.
  • The answer came from weird questions.
  • Keeping lids on passion screwed them.
  • Addicted to love, seduced by cotton.
  • Housework kept her life uncomfortably tidy.
  • Would you look at that? Uneffingbelievable.

Tag, I’m It and Have to Share

I've been tagged by Francois Gossieaux in the new blog tag game and am suppose to reveal five things about me that you don't know yet.

  1. I was in a famous production of the Metropolitan Opera's Madame Butterfly; my role was the illegitimate child. ( No singing involved.)
  2. My favorite writer is Ian MacEwan.
  3. I'm convinced that more women than men will be leading countries and major universities within two decades, largely because women are  better at listening and making people feel heard.
  4. My first job, at age 14, was writing obituaries and weddings for the Arlington (MA) Advocate.
  5. I believe that better communication can change the world.

Now I get to tag five others:

Thomas Clifford

Walter Carl

Tom Asacker

Patricia Seybold

Renee Hopkins Callahan