Our systems — be they companies, government agencies, schools, churches or healthcare organizations — become brittle, rigid, bureaucratic, and sometimes even dangerous when there are no rebels or change makers who have the courage to say, “This isn’t the right way.” Look no further than General Motors’ recent debacle. This inspirational post reflects on what might happen in a world without rebels.
So many great ideas never happen because of communications problems. Here are the five critical strategies for framing and communicating a new idea — and building support for it with at least 10% of the people in your organization.
A meeting with a CEO who dislikes rebels and change agents reminds me of a most important lesson: the need to be prepared before pronouncing big ideas.
A danger for everyone at work — particularly us change makers — is becoming obsessed with our own agenda.
When we’re focused on pushing our agenda forward come hell or high water, we get blinded from taking in potentially valuable new information and from enjoying and learning from our colleagues.
When our agenda has us, we are handicapped from being effective change makers. Or effective period.
A lot of people don’t like the word rebel, which I latched onto because it gets people to pay attention and it conveys people with the courage, conviction and commitment to stand up for change.
“Messenger is a much better word,” my friend Maria has been telling me for several months. “It’s positive. Rebels are angry fighters.”
Last week Maria and I got together for our annual two-day marathon where we help one another set our goals and intentions for the year.
It’s that time of year — business planning, which means this is a great time to show how your idea supports whatever your organization’s 2014 mantra may be.
I’ve been fortunate over the past few months to facilitate strategic planning sessions in several very different industry sectors. Yet all shared a common theme:
How can we better focus, collaborate and simplify work?
You may have heard the self-help gurus talk about how paralyzed people have become by all their stuff, jammed into their houses, garages, storage units. It’s overrunning people’s lives and making them miserable.
The same thing is happening at work. We have so many programs, processes, special initiatives, goals, strategic mandates, task forces, and focus areas that people are overwhelmed. I recently met with a company task force that was trying to figure out a way to communicate the brand messages, corporate vision, company purpose, employee values, and four new “pathway to success” programs, all with their own titles and acronyms.
An incident last week jolted me awake about women in the workplace.
I participated in two days of new employee orientation for a financial services client. About 70 percent of the 40 people in the class were women, the rest men. As part of a group exercise the instructor asked for a representative from each table to stand up and share the group’s work. A man spoke for every group but one, that being my table where I stood up.
I was shocked and saddened. Why are women letting men dominate, even in non-threatening situations like work orientation games?
When I was in my 20s we women boldly stood up and spoke up, knowing that our views were as valuable as the guys, oftentimes even more so. We weren’t very good at slinging the bull shit like some of our fearless men friends. So our responses were often more considered and thoughtful.
We knew we had to speak up. Trailblazers like Gloria Steinem and Bella Abzeg had worked hard and sacrificed much to help us move into the corporate world. We wanted to pay it forward by succeeding and helping other women in their journeys. Having a say and being heard was essential.
When I was working at AT&T early in my career I was promoted into a job where I made $22,000, taking over for a man who hadn’t been performing so well at the job but had been making $48,000. More than double what I was paid for the same responsibilities. I raised this disparity with HR, which told me that the man had more experience, and, confidentially, “if you keep speaking up like this you could hurt your career.” I loved telling that story, and I more loved seeing the pay gap between women and men shrink.
We’ve made such gains over the 30 years, but apparently not enough.
Aside from my fear that women will continue to not get promoted as quickly or make as much as men if they do not speak up and believe in themselves, I worry about businesses being able to adapt and grow. Research shows that the more diverse the thinking an in an organization, the faster and better it can solve problems. If women are submissive, organizational performance will suffer.
I was recently planning a conference with a wonderful, enlightened European man. He recruited the first 12 speakers. Eleven of the 12 were men. When I pointed out this imbalance, he was taken aback. He hadn’t even noticed that he had invited almost all men. I am pleased to tell you that this conference is now equally represented.
Today the Fast Company blog had a story that caught my eye, “Eight Successful Entrepreneurs Give Their Younger Selves Lessons They Wish They’d Known Then.” When I clicked on the story all the entrepreneurs were men. Really? The writer couldn’t find one successful female entrepreneur?
Let’s call the media on this imbalanced view of business.
Let’s also get back to supporting and encouraging women in the workforce.
I don’t know about you, but I thought we had come farther. I thought my diligence in helping and promoting women had worked and now I could move on to new issues.
Just as Sheryl Sandberg is doing with her LeanIn.org, we need to help women stand up and be heard for their considerable talents and perspectives. If they don’t speak up confidently they will be overlooked for promotions and for increased compensation.
Worse, we wont be able to solve the complexity of today’s issues without the equal voices of both women and men, and not just women and men. But people who think differently from one another. Believe me, no one has the answers figured out in any industry.
PS — this Hay Group study just came out yesterday.
This week behavioral scientist John Furey shares some of his scientific discoveries from his MindTime project. I’ve worked with many different behavioral models, and believe there’s something very big here for marketers, leaders, and each of us as individuals.
1. Your MindTime mapping system has been called the world’s most accurate personality test and the digital Myers Briggs of the 21st century. For we non-scientists, what is the system based on that makes it so informative?
Personality tests such as the MBTI are based merely on describing traits and behaviors, categorizing behavioral patterns. MindTime reveals the drivers behind the behaviors and therefore why we behave the way we do, or as scientists might call it, the adaptive value of the behavior. What is significant is MindTime is looking at causation, not simply outcomes.
Understanding why people behave the way they do, rather than simply describing what they do, provides a greater ability to predict what they will do.
MindTime uses a phenomenological framework—Past, Present and Future Thinking—as a means to understand people. These basic concepts of thought— Past/Certainty, Present/Probability, and Future/Possibility—all have adaptive value; in fact, they explain almost all the concepts of the cognitive mind.
So, by measuring how people think, we can use this knowledge to predict behavior, attitudes, and even the personality traits they manifest. By knowing why a person does what s/he does, and the why and how of their strategy, we can use the knowledge in just about any environment to facilitate individual and organizational success.
2. What are the perspectives of Past, Present and Future Thinkers?
Here’s a brief snapshot of each:
3. When people get their individual maps, what insights do they learn about themselves and how does this help them professionally?
Our maps provide people with an in-depth interpretative report on their thinking style. It quickly and accurately helps a person to understand the value they bring to the world. We explain a person’s:
- Communication style
- Leadership style
- Relationship needs
- What they will resist doing. Knowing our resistances helps us navigate our limitations.
The most common comment we hear from people when they take the MindTime profile is “Aha!! That explains so much about me.” When used in team building it provides this same kind of epiphany for our understanding of others.
However, while these insights are invaluable I think there is a more significant learning that comes out of all this that impacts our professional abilities in a profound way.
We each know people who we can rely on to bring ideas, inspiration and a sense of possibility to our lives. In fact, this might describe you. We also know people who are much more likely to bring order, planning, procedures and stability to bear. They’re much more engaged in creating continuity than they are engaged in bringing change. Likewise, there are those among us who are more keenly aware of and driven to understanding the meaning of data and facts. These folks bring us depth of thought, a need for truth and trustworthiness and can be relied on to think deeply about things rather than coming up with ad lib answers to good and necessary questions.
Knowing that a person is driven towards creating order and harmony versus being driven towards opportunities and risk-taking versus being driven towards information and analysis of a situation can change the quality and value of our interactions significantly. It empowers us to manage, motivate, listen and speak in a more empathetic, or at least consciously aware, way.
Empathy, messaging, motivation, management, collaboration, roles, engagement style, motivation, change readiness, adaptability, and so on, are all positively impacted by this basic human awareness of each other.
4. How can MindTime help teams of people working together? Why do some project teams work very well and others get stuck? What could managers do to create more consistently high performing teams?
MindTime can accurately predict how well a team will function at a task or towards a goal in view of the mix of thinking styles of people on the team and the roles people are playing. It can also predict the kinds of pitfalls a given mix of thinkers will encounter, both interpersonally and in team dynamics.
MindTime helps the team understand the thinking styles of each team member so that people can understand and value different people’s contributions. Future thinkers will be focused on possibilities, while Past thinkers will want proof and certainty of ideas, and the Present thinkers will want to be able to predict outcomes. Understanding people’s thinking helps us create the right setup and awareness of what’s really going on instead of leaving us to fix what is bound to go wrong.
5. You say that how people think influences how they behave. Many of us are trying to change behavior as part of our work, like getting people to try a new product or approve a new policy. What should we know or be doing about thinking to affect behavior?
People’s thinking processes are very difficult to change so the best strategy is to figure out how we can align our objectives with a person—or group of people’s—natural inclination.
By understanding people’s motivation, which you do by understanding their thinking styles, you can align your goals with their fundamental objective (to pursue Possibilities, Probabilities, or Certainties). Alignment becomes a simpler way to elicit the desired behavior.
6. If you understand how your customers think, how does that help you market to them? Can you give us an example?
Sure, but given that you’re going to blog this why don’t I give you two visual examples and brief explanations?
This first map is of a target market for a product. Through a separate study the ads used were found to be messaging a Future audience. They contained works such as: ideas, possibility, and phrases like “What could you do?” And, ”What’s next?” Can you spot the problem here? Why did the campaign fail?
Yes, the target and messaging was to Future thinking, the audience on the other hand was very much Past and Present in its thinking. A total miss.
The second map is of a group of people recruited to help with brand innovation. These were loyal supporters, not just customers of the brand, recruited by a brand community management company. Remember here, as you look at this map, that the desired outcome was brand innovation. Innovation typically starts with Future thinking. Do you see why brands were often less than enthusiastic about results? The recruited brand community had self-selected. They were of a mind to turn up on time once a week and participate by offering their opinions, predictably Present/Past thinking people.
The conclusion was that this audience, which lacked in Future thinking, was not really innovating at all. They were discussing problems that needed solving and identifying other “new” ways that the product might fit with their needs.
7. What use of your MindTime mapping system has been the most personally fulfilling for you? What happened?
I remember a specific event. I was asked by a headmaster to work with students and faculty on the opening day of school. The Sage School was a new alternative school in Sun Valley, Idaho. On the opening day I addressed the assembled school and everyone learned the simple MindTime model and how it works. We mapped everyone in the school and spent the day practicing how to collaborate more effectively.
We learned how everybody has value to bring if we would only see it. And, by pointing out the likely pitfalls in human communication between the archetypes, we gave everyone both an awareness and tips on how to avoid them, or at least recognize them before they became an issue. I received a wonderful letter from the headmaster about a year later telling how enduring this learning had been and how it was still being used in lots of ways. That kind of work makes my life sweet in a really good way.
8. What potential application of the system would you most like to see happen?
I would support any application of MindTime that decreases violence in all of its forms and increases human empathy. That’s the driving force behind all of this work; it is an ideal shared by all of the partners in the MindTime Project.
Note: if you self-identify as a change agent, maverick or rebel at work, Foghound invites you to take a complimentary MindTime thinking analysis test to get a personalized profile of your thinking style, leadership style, relationships needs, communications style, and what you are most likely resist doing. Click here to get your profile, which takes just a few minutes.
If you’re interested in learning more about the potential application of MindTime for your organization, contact Lois (firstname.lastname@example.org) or John (email@example.com).