I think President Obama is onto a potentially powerful message strategy in his campaign speeches. Now, he needs to support that platform  with emotional stories, and convey the three essential messages more clearly and consistently.

The platform is essentially about fairness.

In America we’ve always been greater together than on our own. We succeed when we’re all rising. This  big, inclusive, generous, bold, ambitious vision of America is what’s at stake, is what we’re fighting for.

1. Every American gets a fair shot if they’re willing to work hard to get ahead.
2. Every American needs to do their fair share.
3. Every American plays by the same set of rules.

Our brains react to five threats or rewards: status, certainty, autonomy, relatedness, and fairness. Choosing fairness is both an American value and connects with the 99 percent who are outraged at the inequities of the one percenters, which both Romney and Gingrich are.

Scientists have also found that fairness can be linked to achievement.  “Fairness between strangers at the individual level is what allows social organisms to thrive, and to out-compete more selfish societies, ” according to a Fast Co. article last year about a study done by evolutionary scientist Joe Henrich at the University of British Columbia.

While I think most voters want the “certainty” brain circuits lit in this election — more jobs, stable housing prices, assurances about no new taxes, withdrawal from Middle East — those are things that no politician should promise as he or she has so little control over those outcomes.

But fairness? Fairness provides an opportunity for all boats to rise. And who doesn’t want a better country for themselves AND their family, friends, neighbors and countrymen?

If I were running the Obama campaign I would support the platform by:

• Share stories of Americans — famous and everyday — who have gotten a fair shot, succeeded, and give back.  Make the message real, emotional and aspirational through individuals’ stories.  Even the President’s own.

• Highlight people who are doing their fair share — and then some. Social entrepreneurs. Small business owners committed to their employees and their communities. Community college teachers. Hospice nurses.  Tireless community volunteers.  Generous individual donors to vital non-profits. You can whine about how unfair life is, or you can do. Celebrate the doers.

• Give concrete examples of distorted rules that need to be changed to level the playing field. Specifics make a message real.

During his first term President Obama has not emotionally connected as well as he could with Americans, and what he most believes in seems kind of vague to the average Joe and Jane. People don’t want wonk-ish  explanations. They want to be inspired.

While I am comforted to know that a leader has the intellectual chops to lead amid complexity, most people want a president who “gets them” — feels their pain, their hopes — and has the conviction to make things happen to address those pains and hopes.

Conviction is emotional, passionate, fierce and focused.

Obama potentially can deliver on this. Romney, not so much. Gingrich, potentially.

Let the election communications strategies begin in earnest!

A  frank and generous executive coach, Maria believes that knowing how to have difficult conversations is an essential leadership skill — and one that few of us have ever been taught.

Rather than ignore signs of disagreement, negativity or skepticism, she encourages people to learn how to open  a can of worms. “You find that once the worms are out of the can and on the table they don’t hang around very long.”

Here’s Maria’s recent blog post explaining how to open up a can of worms. More of her sage advice can be found on her blog.

People are always communicating. Always.

I’m sure you’ve been in plenty of conversations or meetings in which you’ve noticed others roll their eyes, cross their arms, raise their eyebrows, press their lips together, pull out their smartphones, look down or away, exchange quick glances across a table, or just sit there and not say anything.

These messages are as clear and real as if they had been put into words.  In fact, they can be the most important part of the conversation because people are telegraphing how they actually feel.

The trouble, of course, is that it can be awkward and uncomfortable to acknowledge these signals because they seem negative and a little slippery.  They are often subtle, and sometimes they go by quickly.  Who wants to open up a can of worms?

You do.  You’re going to find that once the worms are out of the can and on the table they don’t hang around very long at all.

So, grab your can opener and use these two simple steps to increase the honesty and comfort of conversations in which these behaviors are occurring:

1.  Stop thinking about signals like arm-crossing and long silence as criticism or rudeness and start calling them information. The people who are giving you these signals are letting you know how they feel.

2. Do a quick, friendly check in, just as you do when you are using your listening skills:

• Bob, you look a little skeptical. What are you thinking?
• Ted and Sarah?  Is there something you’re worried about that it would help us to know?
• Garry, I’m sensing there’s something about this that you don’t like.  Where are you on this idea?
• Anna, I’m sitting here wondering if you’ve sort of checked out of the conversation.  Is there something that’s not working for you?

Notice that each one of my suggestions ends with a  NOW WHAT? request for something back from the person.  That reduces awkwardness and helps move the conversation along.

Here’s an excerpt that captures the behaviors of those with a desire to lead.

Turning to one another

Ask “what’s possible?” not “What’s wrong?”  Keep asking. Notice what you care about. Assume that many others share your dreams.

Be brave enough to start a conversation that matters.

• Talk to people you know.
• Talk to people you don’t know.
• Talk to people you never talk to.

Be intrigued by the differences you hear.

• Expect to be surprised.
• Treasure curiosity more than certainty.

Invite in everybody who cares to work on what’s possible.

• Acknowledge that everyone is an expert about something.
• Know that creative solutions come from new connections.

Remember, you don’t fear people whose story you know.  Real listening always brings people closer together.

Trust that meaningful conversations can change your world.

Rely on human goodness. Stay together.

– Margaret Wheatley

Fascinating, yes?  Note that QlikView and Salesforce have the biggest gross margins AND more simple, focused missions than the other companies.

A clear mission is so valuable, but so many companies struggle with finding the courage and commitment for standing for something.  Or they fall into gobbledygook corporate speak that lacks inspiration and clarity. Or the “mission statement by consensus” process is so draining that people end up with “whatever” missions rather than something simple and great.

Big hint: If  the mission process gets painful, you have the wrong people involved.

(See the story that accompanied the chart over at Harvard Business Review, “Employee Values = Stakeholder Value” by Lars Bjork, CEO of QlikTech.)

Hi Lois,

I love your Foghound website and specifically your concept of rebels in the organization. Guess what, I identify with this and am the rebel. It has not always been with a positive outcome. I am wondering if you have any ideas on how to find the “protectors” within an organization for these people. Specifically, if one was to interview for a job, how would you know if this potential boss would give the rebel freedom and protection?

Any thoughts are appreciated. This is definitely something I think about.

Finding the right boss is crucial for corporate rebels. With the right “protector” you can feel safe in creating change and new ideas that will make a difference. Plus, a good boss can help guide you through the complexities of organizational politics and decision making.

Here are some job interview suggestions to help you figure out whether the person would be a good boss:

1. What is the organization trying to achieve?  This reveals whether a clear organizational purpose exists. When there is a clear purpose, rebels have a much easier time because they can link their  new ideas to how they support the big organizational goal or purpose.  When goals and purposes are fuzzy, rebels can get caught in an unproductive eddy of questioning the validity of the proposed idea.

2. What’s possible that hasn’t yet been done in this [field|company|organization) or  What are the greatest opportunities for the organization? This helps you see if the potential boss is a forward-thinking idea person. (Aside: A corporate rebel recently told me that her new CEO  told the top execs to stop thinking about new ideas and focus their energy on executing his strategy (which they disagreed with).  That no-possibilities boss is losing some of his best talent.)

3. What do you especially like about the organization’s culture and work environment? The response to this will uncover whether the person is positive and appreciative of the strengths of the organization, or a Debby Downer who defaults to problems and negativity.  From my observations, positive, optimistic bosses are more open to –and appreciative of — rebels.

4. What’s the best assignment/project you’ve ever been involved with?  What made it so fulfilling? Does the person  most value implementation or creating new things? This idea helps you understand what makes the person tick.  Rebels need a boss who veers more to the creating new things mindset.

5. How do you support people who question approaches that may no longer be effective and see alternative ways to do things?  How a person answers this will be more telling than the words themselves. Is the person comfortable with the question?  Does the answer flow easily and naturally — or does it take a bit  to find the words? Does it sound like the person truly values truth-telling idea people? Or do you detect some annoyance? Does the response indicate that people regularly bring up ideas and the boss has a genuine and comfortable way to support those people and ideas?

Lastly, look around the work environment.  Do you sense a lot of energy and positive buzz?  Or is there a hushed, disengaged feeling? I know this is a bit touchey-feely, but the environment speaks volumes about whether it’s a place rebels can thrive. After walking around the offices of a big ad agency last year, I instantly knew the company was not steeped in creativity.  It was too quiet. People were heads down in their cubicles. There were few fun things tacked around cubicles and common spaces. Sure enough, eight months later I heard the agency had lost three big clients.

Ask your potential boss good questions, and find time to walk around.

What if every time a political leader sponsored a bill, gave a campaign speech, or pronounced a campaign pledge/message, we asked them this question:

How does this do the most good for the most people?

I’m weary of how politicians of every party cater to special interests and the issues that rile people up — or at least get them the most media sound bytes.  I’m disgusted with the blame game. I’m embarrassed that leaders and potential leaders manipulate people around issues that have little to do with governing, but a lot to do with garnering support to be (re) elected.

I want clear answers to this one question so that I can understand what I’m voting for. Or shouldn’t vote for, as the case may be.

Our country, our states, our cities and towns have limited resources, and are likely to become far more limited as we reduce the rate of government spending. So given these resources, how do we make decisions and support programs and policies that do the most good for the most people?

I’m fairly educated, but man oh man, I can hardly make sense of what I hear and read from our government leaders. Isn’t it time we demanded clarity so more of us can understand what’s what? So that more of us can actively take a role in helping our elected leaders serve us — the big collective us, not fringe and special interest groups.

Asking this question is a small action, but maybe if we all get behind it (or something like it) we can make a difference.

Please take this idea and make it yours. If you think there’s a more powerful way to phrase the question, please share that.

I intend to use this question often and with discipline — during my senator and congressman’s town hall teleconferences, adding comments to politician’s blogs and sites and on general media sites, Tweeting after watching campaign stump speeches, writing personal emails and letters to officials while they are debating on potential legislation.

What do you think?

1. Be positive: recommendations that are stated in the affirmative, that show what’s possible vs.what’s wrong, are more likely to be heard and acted on.

2. Frame it: frame how your idea helps the organization’s goals, cause, purpose. The more relevant the idea is to what everyone wants to achieve, the more open people will be to the idea.

3. Ask questions that highlight the possibilities vs. further damn the problems.  Possibilities create energy, problem dissing saps it.

4. Judge ideas, not people.  The first creates useful conversations, the second hurts, disrupts and usually dead-ends.

5. When angry, stop and wonder why. This has been especially helpful to me. I used to get so angry that I’d immediately react, or should I say over-react. Wondering why a person or company did or said something provides helpful perspective. The more we understand hidden motivations the more we can frame our ideas.

6. Strive for influence not power: influence inspires and motivates people to believe and act; power requires them to do so. Influence evokes possibilities, power evokes fear.  Power requires authority, titles and positions. Influence can be earned by anyone, no titles required.

7. Start the flame, tap into the collective brilliance of others to fuel the fire:  Change agents and rebels are the ones with the courage to be the first to stand up. To move from ideas  to action, bring in others who want to help. One person with a contrary idea usually gets little attention. Three people with a shared passion around a contrary idea start to get noticed.

8. Share the glory:  Revel in achieving something that benefits many, sharing the credit and the glory of all involved.  During my freshman year in college a philosophy professor told us, “Those who know know.” Even if it’s never publicly shown.

9. Communicate in ways that create clarity from complexity:  People need to understand what the idea is, why it’s relevant, and how it will provide value. Too often we get caught up in the “how we’re going to change things” before addressing the other important issues: context, relevancy, value.

10. Address the cost/value tradeoff:  are the benefits and value of the new way commensurate with the costs of change?

11. Let it breathe:  people often need time to absorb a new way, think on it for a while. As rebels we see things sooner and clearer than most and  get impatient with other people who aren’t as fast and decisive as we.  If we go too fast, we can mow over people, hurting the chances of being able to affect change.  In my corporate rebel research study, one write-in comment summed it up, “know that our velocity scares people.”

12. Pick the right boss or executive sponsor: find that person who appreciates your creativity, your fire-starting ideas, your naked truth-telling — and who can help guide and protect you  through the complexities of organizational politics and decision making.

13. Ask good questions, become a keen listener:  These two skills will serve as your advanced navigational systems as you chart through often foggy and potentially dangerous corporate seas.

14. Learn how to facilitate messy collaboration workshops to improve on your ideas, get buy in from others. People act on what they believe in. The more people who participate in shaping a new way, the more likely it is that they will adopt that new way.

15. Show how success can be measured.

16. Address the fears:  understand what people fear about the idea; respect, explore and test their assumptions; and/or explain how you plan to remove or minimize those fears.

17. Learn how to have constructive conversations. Most organizations are use to discussions (usually in the form of PowerPoint) that advocate for ideas, a win/lose form of communications. Constructive what/if conversations examine assumptions, open up possibilities, invite everyone to contribute, and value all points of view. A good book on this topic is “Naming Elephants: How to Surface Undiscussables for Greater Organizational Success.”

18. Be thoughtful in all you do: Thoughtfulness engenders support, abets truth telling, brings more humanity to our work, and adds more meaning to our cause.

19. Know when to walk away: perseverance is important. But so is knowing when to walk away, when the support for your idea just isn’t there. It may have nothing to do with you or the idea, the timing might not be right. Or the risks may be too great for the corporate culture.  Or people might not believe it’s really possible.  Don’t let your idea turn into a negative soapbox, where you lose your influence and rob yourself of energy and health. As Yogi Berra supposedly once said, “If no one wants to come, there’s nothing we can do to stop them.”

20. Believe you are enough.

_______________________________________________________________

I believe communications can change the world.

It’s not that my friends and family don’t believe this; they just don’t understand why I’m so, so passionate about this belief.  Maybe, too, they’re tired of hearing me talk about this, but not really acting on my convictions.

While I’ve helped corporations and CEOs communicate in new ways to affect change, have I helped organizations and leaders who are out to change the world?

Not so much.

I see an opportunity calling. Or maybe it’s a responsibility

If we have a gift, as I do with bringing people together to see and articulate new possibilities, shouldn’t we use that gift to give back to the world?

Every time I facilitate  workshops magic happens. People get lit up by being able to talk with other people about issues and questions that they rarely have an opportunity to discuss. They begin imagining different approaches. They start connecting and forming trusted, collaborative relationships. They get energized and into that “flow” zone where work doesn’t feel like work.

My intent in the next year is to focus more on helping leaders who want to change the world.  And I hope it’s a mix of corporate and non-profit leaders. The world needs both.

Aside from having a clear purpose, the most important ingredient for success is asking good questions.

Think back on workshops and meetings that you have loved. What made them so great?  My guess is open-minded people, a skilled facilitator, and great questions that you rarely have the opportunity to discuss with other smart people.  And those great questions probably helped you see new ideas that got people excited

Here are some questions to consider as you frame up an agenda for your next collaborative session. They’re from “The Art of Powerful Questions: Catalyzing Insight, Innovation and Action” that you can download here from The World Cafe.

• Is this question relevant to the real work of the people who will be exploring it?

• Is this a genuine question—a question to which I/we really don’t know the answer?

• What “work” do I want this question to do? That is, what kind of conversation, meanings, and feelings do I imagine this question will evoke in those who will be exploring it?

• Is this question likely to invite fresh thinking/ feeling? Is it familiar enough to be recognizable and relevant—and different enough to call forward a new response?

• Is this question likely to generate imagination, engagement, creative action, and new possibilities or is it likely to increase a focus on past problems and obstacles?

• Does this question leave room for new and different questions to be raised as the initial question is explored?

The best example is Nike. While most of us know the company’s 20 year-old “Just Do It” motto, there’s much more to why Nike exists. Simon Sinek, author of the great book “Start with Why” shares this story about Nike founder Phil Knight over on his re:Focus blog:

Looking across the audience, Knight asked those who run to stand up.  And a good percentage of the room stood up.  Then he asked those who run three or more times a week to keep standing; everyone else was asked to sit down.Looking out at the people left standing, Knight said, “we are for you.”

“When you get up at 5 o’clock in the morning to go for a run,” he went on, “even if it’s cold and wet out, you go. And when you get to mile 4, we’re the one standing under the lamp post, out there in the cold and wet with you, cheering you on.  We’re the inner athlete.  We’re the inner champion.”

Without a single mention of their latest technologies or which athletes wear their products, Knight makes a vastly more compelling case for Why we want Nike in our lives. Nike may or may not be better, but we are drawn to them because they have a cause.

Nike doesn’t want to make products for everyone, they want to make products for champions.  Champions are not the ones who always win races, champions are the ones who get out there and try. And try harder the next time. And even harder the next time. Champion is a state of mind. They are devoted.  They compete to best themselves as much if not more than they compete to best others.  Champions are not just athletes.  Champions are entrepreneurs, politicians, nurses, soldiers, students and Hall of Famers.  Nike wants to make products for all champions.

Most companies have clever or meaningless tag lines (marketing) and bland, gobbledygook mission/vision statements (corporate communications). Few can express why they exist in a way that inspires.

Imagine what might happen if you could?  And you can.

A simple workshop exercise is to ask people, “If our company were a cause, what would our rallying cry be?”

Be prepared to be amazed at what your own people believe. And if they are stumped? Time for some corporate soul searching. If you don’t know why you exist — other than making money and improving shareholder value — you really can’t lead effectively. Manage, sure. Lead, no.