Influencing people and decisions is complex, but there’s much we can learn from persuasion scientists. This past weekend I read the great new book, The Small Big: Small Changes That Spark Big Influence, by Steve Martin, Noah Goldstein and Robert Cialdini.
Here are highlights, all based on fascinating research studies that the authors explain in the book.
Scientists show that an idea spreads when 10% of the people in an organization support it. Here’s how Working Out Loud may help you win approval — without executive approval.
What’s up with people calling me Laurie vs. Lois. Should I be concerned? People may not remember names, but they do remember how you made them feel. Ditto for business branding: focus first on the client experience and promise, second on names and brand identity.
Running a consulting business is a lot like going out to buy a dryer and coming home with a new car you didn’t want.
What might happen by taking a photo and considering a new question every day for 365 days? Why #365Questions has Lois’ attention.