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This RFP question matters

Last week I received an RFP  with a key question: what is your organization’s mission and beliefs? I love that question because it will help the evaluators get a sense of the firms  in a way that the factual questions can not.

However, many firms struggle in answering this question. Or they play it safe. Or answer in bland language.  Having reviewed hundreds of RFPs my advice is to answer this question passionately and genuinely, in language you would use in talking with someone.

This RFP question is designed to help the evaluators get to know the personality, people and passion of your firm. Don’t waffle.  Be bold, be true to who your organization is, and use language that brings you beliefs alive.

Also, make sure your Web site includes your belief ( or purpose, or mission, or point of view; they’re really the same)  And that everyone in the firm knows it and understands how it guides your work every day.

Stuck?  Get your people together and have a thoughtful conversation around this question: why does the world need our organization now more than ever?