Jeremiah Owang has just published a solid report on how to use social techniques and technologies for sales, customer service, CRM, innovation. In other-words, all those critical functions that help a company build stronger relationships with customers. I found his assessment of the market readiness of CRM use cases, based on market demand and tech maturity, to be especially insightful. Here’s the report.
Social CRM: The New Rules of Relationship Management
View more documents from Jeremiah Owyang.
18 ways to use social for business…
Jeremiah Owang has just published a solid report on how to use social techniques and technologies for sales, customer service, CRM, innovation. In other-words, all those critical functions that help a company build stronger relationships with customers…