I don’t know about you but I’m hungry for real world stories about how companies are infusing social principles into business strategy — and measuring the results in a way that makes sense to the CEO.
Next month I’m producing a conference for The Conference Board that focuses this. The Conference Board people just told us that there are only a limited number of seats left, so register soon. Here’s why:
- JetBlue’s CMO is talking about new social competencies needed to lead
- Humana is showing how to make social part of innovation
- Kimberly-Clark and American Express are cutting through the data and talk analytics and measurement
- FedEx is sharing how one of the biggest companies in the world is changing customer service
- CEO Jim Lavoie is explaining how to change a corporate culture
And we’ll have other company folks talking about essential social practices, disruptive tools, and how work with legal to innovate while minimizing risk.