I help companies uncover what they love about their businesses and show them how to use that to create pretty fascinating sales and marketing strategies.
The first step in our discovery process is asking a few questions, like “if you were having dinner with an old friend, how would you brag about your business?” The answers to this question are usually dull, dull, dull. But it helps me get to know the people.
The second question always uncorks the creative juices. Please take it and use it. It is simply this:
If you could pick one song as a theme song for your organization, what would it be?
The ideas are usually hilarious, hold a thread of truth and possibility, and loosen people up in new ways. A couple of weeks ago I heard some some great responses from a consulting firm with deep analytics expertise:
- Beat It by Michael Jackson
- White & Nerdy by Weird Al Yankovich
- Marching Through the Wilderness by David Byrne
Let the marketing brainstorming begin….