‘Tis the season for marketing planning, which can be painful if you’re in a rut. From many years of experience I believe every company has remarkable ideas to talk about, but finding those ideas can sometimes be challenging.
This week I talked at the Word of Mouth Supergenius conference about how to shake things up and find those ideas. Thanks to Merritt Colaizzi of SmartBlog on Social Media for her post that sums up those ideas. You can find it here.
Finding those interesting ideas to talk about is well worth the work. Consider:
- What do sales reps to say to engage prospects?
- What makes your proposals and RFPs stand out?
- Social media only works if you have interesting ideas to talk about
- How do CEOs get employees’ attention?
To get more interest, you have to be more interesting. It doesn’t mean you have to be cool like Apple. In fact, much of my work has been with “boring” B2B companies. Everything in marketing and sales gets much easier when you find the “talkable” ideas.
If you get stuck, call me to help jump start your thinking. If your company is really stuck, let’s do a workshop in 2010 to uncover those amazing ideas just waiting to be found. While I am slightly biased, this is the best marketing investment you can make next year.
