This is a great example of how a non-profit can use a simple video to tell a story in a way that makes people want to donate to the cause. Also, check out The Girl Effect web site, also simple and effective.
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"Lois listens, asks probing questions, and sizes up the situation that those in the middle of a business challenge can't see for themselves. She guides clients through a process of self-discovery that allows them to have that great, exciting "aha moment." Laura Stanton, director of marketing, Dunkin' Brands
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- Leveraging corporate-speak and business jargon to empower and enable lazy thinking, fear. http://bit.ly/cMX0pI about 2 hours ago
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- Corp. SM strategies overly focused on platforms.. People engage w/ interesting people and ideas. Focus more there. about 3 days ago
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