http://www.foghound.com/blog/2009/12/02/employee-attitude-matters-more-than-advertising/ Uncovering possibilities, purpose, passion for leadership, marketing, sales Thu, 26 Jan 2012 08:11:23 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.foghound.com/blog/2009/12/02/employee-attitude-matters-more-than-advertising/comment-page-1/#comment-1397 Doug Brown Thu, 11 Feb 2010 23:47:07 +0000 http://www.foghound.com/?p=697#comment-1397 I recently sent out an anonymous survey monkey to all the staff asking for answers to 2 questions: What's working the best? What most needs to improve? I learned a great deal from the responses. I like the wording of your questions even better because there is emotional investment in them. A valuable post - thank you. I recently sent out an anonymous survey monkey to all the staff asking for answers to 2 questions: What’s working the best? What most needs to improve? I learned a great deal from the responses. I like the wording of your questions even better because there is emotional investment in them. A valuable post – thank you.

]]> http://www.foghound.com/blog/2009/12/02/employee-attitude-matters-more-than-advertising/comment-page-1/#comment-1396 Rob Leavitt Thu, 03 Dec 2009 14:08:44 +0000 http://www.foghound.com/?p=697#comment-1396 Great post, Lois - I love the McDonald's example in two way: first, that they're investing in building a value prop for employees, and second, that they see the value of really simple surveys (similar to the Net Promoter approach). I totally agree that companies should spend a lot more time focused on improving the employee experience. When I worked at ITSMA we always found that better performing tech companies typically dedicated more of their marketing resources to internal marketing. EMC these days is a great example of a company putting serious energy into the employee experience (with a big dose of social media to support that). Great post, Lois – I love the McDonald’s example in two way: first, that they’re investing in building a value prop for employees, and second, that they see the value of really simple surveys (similar to the Net Promoter approach). I totally agree that companies should spend a lot more time focused on improving the employee experience. When I worked at ITSMA we always found that better performing tech companies typically dedicated more of their marketing resources to internal marketing. EMC these days is a great example of a company putting serious energy into the employee experience (with a big dose of social media to support that).

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