People send me a lot of press releases, hoping I’ll write about them in this blog. This one came yesterday, which is just terrible. Instead of making the marketing agency look big, it makes them look like small-town, small potatotoes. I’ve omitted the company name, but shared the release so you can avoid ever doing one like this — even if the client or CEO insists.
PS — if you’re moving, send an email to clients, partners and vendors; add the new address to your employees’ email signature, your web site, blogs, Facebook pages, etc.
King of Prussia, Pa., September 28, 2009 – XYZ Group, the premier strategic interactive marketing agency serving the healthcare industry, today announced that it has moved its headquarters from West Conshohocken to expanded professional office space in King of Prussia, Pa. XYZ Group has experienced significant growth since it started business and is now a leading provider of interactive marketing solutions for the healthcare industry.
XYZ’s Group’s new headquarters office is located at …. The 31,000 square foot space is an open floor plan with numerous technology advancements to enable increased innovation and collaboration by its employees.
A simple Google search reveals the identity of the company, so nearly pointless to remove it.