I know it’s still the lazy days of summer (if only), but wanted to let you know about two programs I’ll be doing with the Conference Board in New York this fall in case you want to get them on your calendar.
The first, on Friday, October 16, is an all-day, roll-up-your-sleeves workshop on social media where we’ll go deep into HOW-to’s. This won’t be a day of PowerPoint presentations about the value of social media, but small group and individual work sessions where you’ll learn the fundamentals by doing. Plan to have fun, learn a lot, and maybe be exhausted by the end of the day. But in a good way.
Check out the agenda/program and let me know if there’s anything you’d like to see added. (Note click on the “download the full agenda” at the bottom of the Web page for details. ) Lastly, when you register mention my name and I believe you’ll get a discount.
The program, “Extending Your Brand to Employees” is on December 1. To me, this is a hugely valuable conference because employees are the front line word of mouth advocates (or not) for organizations. Yet too few conferences address this important group and topic. The speakers are an impressive bunch from Google, McDonald’s, Zappos, Hilton Hotels, and Boston Coach.
I’ll be interviewing my friend Larry Moulter, CEO of Boston Coach about how he led his organization through a drastic downsizing due to the massive cutback in travel services like Boston Coach’s this year. Larry’s approach to communications and leadership, particularly in tough times, is quite inspirational and full of lessons. Again, check out the program and let me know if there are questions you’d like me to ask Larry.
Until then, enjoy summer.