We’ve been analyzing characteristics of marketing content that gets shared and passed around. Here’s an example of a home-grown advertisement from Red House Furniture in High Point, NC that has 1.3 million + views on YouTube, has been covered by on a number of news programs including CNN, and is being covered all over the Blogosphere.
The reason for its appeal? It’s provocative, employees and customers introduce themselves as being black or white, and talk about how the furniture is good for black people and white people. Racial? Yes. Racist, no way. Just pointing out that blacks and whites like the same kind of furniture. Hilarious? Most definitely
The video is also genuine — real employees, real customers, low production quality and a folksy tune sung by two geeky guys: “The Red House…where black and white people buy furniture.” (The company os also sells tee-shirts with the theme, leveraging the interest in the video
The video was a risky best for The Red House, but good for the owners for taking a chance. I hope the attention is bringing in lots of business.