I hate to say I told you so, but Conde Nast this morning announced that it is closing Portfolio Magazine. Back in September 2007 I wrote a post, “Portfolio Magazine: Slick but will it stick,” examining why I didn’t think this business publication would make it.
The real reason wasn’t the economy or advertising decline. Read the post for details, but in summary the magazine had too much high anxiety, too few trend, how-to, and apsirational stories.
It was pretty, though.