Next Wed., Jan 28 at noon EST, I’ll be interviewed by David Kinard on Marketing News Radio, AMA’s online talk radio program. I’m kind of tired of all the hype and buzz around social media so you won’t hear much of that.
But I do want to share observations about the big challenges people in companies are wrestling with in creating new types of marketing strategies, and offer pragmatic ideas on where to focus and what to forget about (for now.) A big part of the radio show is call in questions, so fire away.