“I can’t believe they said congratulations. This iMac must be really special. No one has ever congratulated me for buying something.”
These words from my 13-year-old son on Saturday morning after we bought an iMac. The store manager came out to the floor and introduced himself, handed my son the box, shook his hand and congratulated him. On the way out a young sales assistant said the same thing. Talk about a shopping and customer service experience and making a lasting brand impression on a young consumer.
One word conveys a lot of meaning.
It appears that Apple understands the importance of connection and relationship. Seems like a good recipe for success to me.
Thanks for the post, Lois.