The farm up the road has started selling fresh eggs, but they have signs posted everywhere that say “Beware of the Dog.” Now there’s an example of scrambled marketing messages — promoting something people want, but deterring them from buying.
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The farm up the road has started selling fresh eggs, but they have signs posted everywhere that say “Beware of the Dog.” Now there’s an example of scrambled marketing messages — promoting something people want, but deterring them from buying.
“Before our work with Lois we faced so many challenges trying to come up with a truly compelling value proposition, resonating thought leadership, and a meaningful “battle cry” for our firm. Lois gave us the direction, tools and inspiration to make the right breakthroughs." Gail Scibelli, vice president of marketing, Organic
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