Comments on: Forrester: disappointment in corporate blogs

By: Corporate Blogging Expectations Versus Real Results » BootstrapSEO.com

Corporate Blogging Expectations Versus Real Results » BootstrapSEO.com — Fri, 05 Sep 2008 01:54:37 +0000

[...] at bloghound, Lois Kelly speculates that maybe businesses who got into blogging early on had unrealistic [...]

By: Eric Pennington

Eric Pennington — Mon, 14 Jul 2008 19:37:15 +0000

Once again, we discover that many organizations are too interested (versus a healthy interest) in what they can get.

The essence of blogging is the “pouring out” of ideas the writer/organization is moved by. Without that, why bother reading or following?

By: Psychic Advice

Psychic Advice — Sat, 12 Jul 2008 18:02:12 +0000

Great blog, subscribed to your rss feed. Thanks.

By: Calvin Zito

Calvin Zito — Fri, 11 Jul 2008 19:52:47 +0000

Hey Lois,

How are you! Hope you and the new endevour are doing well!

Funny, I just got off a webcast with one of the lead Forrester analyst on blogging talking to our team at HP about blogging. We have a group blog in StorageWorks and are guilty as charged! It’s getting good traffic but not many people are engaging in our discussion.

I’m hopeful that as we more forward, we’ll use more of the advice you gave us and encourage thought provoking conversations.

All the best!
Calvin

By: Lois Kelly

Lois Kelly — Thu, 10 Jul 2008 19:30:53 +0000

Hi Amanda,
Always fun to hear from you. I’m with you about the product. The best marketing always has and always will be about a fab product or service experience. Period. Too much marketing is lipstick on scrawny pig.
Lois

By: Are We Surprised ?

Are We Surprised ? — Thu, 10 Jul 2008 18:24:53 +0000

[...] Lois Kelly’s Bloghound, via Marketing 2.0 [...]

By: Amanda Chapel

Amanda Chapel — Thu, 10 Jul 2008 14:03:38 +0000

1. “Set irrelevant measures and ‘ROI’ goals?” Huh? We’re talking business right, i.e. invest in the expectation of return based on rigorous rationale. Right?

2. “The bigger point is that people today expect a more social, casual style of business communications.” Says who? The majority of customers just want the damn product to work. They don’t wanna date let alone casual chit chat.

3. “The value of blogging done right is that it breaks the old corporate speak iceberg.” Excuse me but that “iceberg” is a legal construct. God forbid laws thaw!

Anyway… good luck with your book Lois.

Kind regards,

- Amanda