I rarely notice billboard ads, but this one from financial firm UBS got my attention while I was driving up the Southeast Expressway in Boston early yesterday morning . It conveyed a compelling message in just 6 words:
Bank fees are like financial wedgies.
Hysterical. If only we could all ‘capture the essence’ this accurately…
Imagine a financial institution attempting humor – and so well….here’s two billboard messages I enjoyed…
After a company has spent millions to make a slick slogan well-known, twist it in a new direction for your intended meaning. Redwood Hospital in Northern California used this billboard variation of the popular milk slogan to ask for blood donations: “Got blood?”
“Got dents?” is the big signs you see painted on all sides of the vans that will travel to your home to fix your car.