[photopress:Yang_1.jpg,thumb,pp_image] Jerry Yang of Yahoo yesterday blogged (“OK, so now what?” ) about Microsoft’s decision to withdraw its offer. I give Yang credit for writing something and allowing comments, which is more than most CEOs do.
But Yang’s post doesn’t sound genuine; it sounds like something the corporate PR folks wrote in a committee. Too bad. In today’s world, people want the real language of the person behind the ideas. After reading the post my reaction was, “Does Yang really care — or is this just a PR move?”
A better approach would be to give the CEO a few of the major points that communications thinks should be conveyed — and then let him express it in his own words and style. Who cares if the words and grammar aren’t perfect. Neither are real people.
I’m with you: a crafted piece that hasn’t much real personal juice to it.
What’s equally interesting is the number of folks responding genuinely without seeming to notice (much? at all?) the dissonance…