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Speaking at the BRITE 08? branding/innovation/technology conference last Friday Mike Hemingway, global managing director, Ogilvy & Mather Worldwide, offered these insights:
- Everything a brand communicates to its customers should be personal and important.
- The future of marketing is not just offering value to customers, but offering values.
- The Web is today’s mass media. Advertising and public relations are the accelerators to use to get people to the Web.
- A brand is like a country. Make it a place where people want to be and go to.
