Comments on: Eli Lilly: a corporate reputation grounded in purpose http://www.foghound.com/blog/2008/02/10/eli-lilly-a-corporate-reputation-grounded-in-purpose/ Uncovering possibilities, purpose, passion for leadership, marketing, sales Thu, 26 Jan 2012 08:11:23 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lisa Buksbaum http://www.foghound.com/blog/2008/02/10/eli-lilly-a-corporate-reputation-grounded-in-purpose/comment-page-1/#comment-469 Lisa Buksbaum Thu, 28 Feb 2008 18:03:14 +0000 http://foghound.com/blog/?p=207#comment-469 I had the pleasure of meeting Lois and Mark at the BRITE conference... What a relief to meet at pharmaceutical executive that is devoted to enhancing the lives of the people his company serves, rather than just pursuing new drugs that may or may not enhance the quality of life or have a real benefit. I've spent the past seven years working with ill children and families through Soaringwords. I deeply appreciate the healing power that comes from giving patients the opportunity to pay it foward and to be defined as something larger than your illness. Kudos to Lilly. I had the pleasure of meeting Lois and Mark at the BRITE conference… What a relief to meet at pharmaceutical executive that is devoted to enhancing the lives of the people his company serves, rather than just pursuing new drugs that may or may not enhance the quality of life or have a real benefit. I’ve spent the past seven years working with ill children and families through Soaringwords. I deeply appreciate the healing power that comes from giving patients the opportunity to pay it foward and to be defined as something larger than your illness. Kudos to Lilly.

]]> By: Lisa http://www.foghound.com/blog/2008/02/10/eli-lilly-a-corporate-reputation-grounded-in-purpose/comment-page-1/#comment-468 Lisa Fri, 15 Feb 2008 14:09:34 +0000 http://foghound.com/blog/?p=207#comment-468 Purpose, passion, profit – in that order. Nice. So necessary to hear about companies that aren’t positioning themselves and their brand as having the values their demographic holds and generate the appearance of shared connection but truly organize around a values-driven purpose that they can really stand behind and connect from. Purpose, passion, profit – in that order. Nice.

So necessary to hear about companies that aren’t positioning themselves and their brand as having the values their demographic holds and generate the appearance of shared connection but truly organize around a values-driven purpose that they can really stand behind and connect from.

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