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Watching Steve Jobs present is watching a master. What makes him so effective? Carmine Callo, author of Fire Them Up!, offers this 10 tips in an article over at BusinessWeek.com
1. Set a theme. And then deliver it several times throughout the presentation.
2. Demonstrate enthusiasm. Don’t be afraid about injecting some passion and personality.
3. Provide an outline. Start by saying there are four thins I want to talk about today.
4. Make numbers meaningful. Frame numbers within a context.
5. Try for an unforgettable moment. Have one scene that people will remember and talk about.
6. Create visual slides. Go big on graphics and short on bullet points.
7. Give ‘em a show. Think entertainment not lecture.
8. Don’t sweat the small stuff. Glitches happen. Don’t fret, move on.
9. Sell the benefit. Answer the question in the listeners’ minds, “What’s in this for me?”
10. Rehearse, rehearse, rehearse.