Mark Rovner of Sea Change Strategies has a great guest post over at Katya’s Non-Profit Marketing blog musing about what marketers and communications professionals can learn from Buddhism:
- The whole point of everything is not to gain but to lose. Enlightenment comes when you lose your distraction, your pre-conceptions, and your obscurations.
- When you strip away clutter, brilliance ensues. When you strip away all the ifs, ands, and buts of who your organization is and what it’s all about, your true brand, in its naked accessible simplicity, can shine out.
- Clarity and openness are more important than gimmicks or cleverness. Nuff said.
- How you are is more important than what you say. It’s sort of ironic that we spend so much time fussing over “messaging” when the 3,000 other ways we reveal ourselves speak so much louder than the words we choose.
Wow. Thanks, Mark.