A great conversational marketing strategy is to challenge industry assumptions, and change the context of how an industry or group of people think about a topic (or candidate. ) Speaking this week with Jon Stewart on “The Daily Show” Barack Obama offered a great example of how he’s trying to do just this.
One of his challenges is that many think he’s too inexperienced to be president of the United States. His approach, as seen in this video, is to challenge assumptions about the value of years and years of experience. “Look at the long resumes of Dick Cheney and Don Rumsfield,” Obama points out. “Just goes to show that experience doesn’t necessarily equate to judgment. I need to challenge conventional wisdom and refocus the conversation on judgment. ”
Experience doesn’t mean judgment. Nice strategy. Will be interesting to see how well it works.
