What makes good advertising today? Two things. It helps sell more products and provokes conversation — getting people involved in the ad and giving them something to talk to people about. Kleenex’s “Let It Out” campaign is succeeding on both counts. The person-on-the-street interviews also show just how much people want to tell their stories and be heard.
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What clients say
"Lois listens, asks probing questions, and sizes up the situation that those in the middle of a business challenge can't see for themselves. She guides clients through a process of self-discovery that allows them to have that great, exciting "aha moment." Laura Stanton, director of marketing, Dunkin' Brands
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- Leveraging corporate-speak and business jargon to empower and enable lazy thinking, fear. http://bit.ly/cMX0pI about 2 hours ago
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- Corp. SM strategies overly focused on platforms.. People engage w/ interesting people and ideas. Focus more there. about 3 days ago
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