How to help your CEO talk in a more interesting way? Ask her/him to create a Top 10 list with ideas, beliefs and advice that’s related to one of your business issues and relevant to the audience. Check out the Top 10 lists from Sun co-founder and chairman Scott McNealy. I especially like this advice for getting CEOs to pay more attention to security
Scott gives Chief Privacy Officers some tips on how they can get CEO’s to up-level privacy and security challenges.
Top 10 Ways to Make Privacy the Boss’s Concern
10. Show the boss their daughter’s MySpace page
9. Tell the boss the auditor lost personal data (on a stolen laptop)
8. Install a hum generator in office handset
7. Pre-text the boss’s phone bill
6. Update the boss’s Wikipedia posting
5. Publish recent NetFlix orders
4. Post college report card, assuming the boss graduated
3. Reroute the boss’s home security cameras to YouTube
2. Remove all sticky notes, with passwords, from computer screen
1. Spend $1000 to do a security check on the boss
CEO communications Scott McNealy