2006 Predictions

Here are marketing trends likely to heat up and cool down in 2006.

1. Insourcing vs. Outsourcing
2. Voice of the customer vs. Voice of the company
3. Point-of-views vs. Messages
4. Consumer insights vs. Market research
5. Behavioral targeting vs. 18-45
6. Communications as a service vs. Publicity
7. Analytics vs. Metrics
8. Communities vs. Blogs
9. Podcasts vs. Webinars
10. Teach me vs. Tell me
11. Salons vs. Conferences
12. New market concepts vs. New products
13. Influence vs. Power